"It only gets harder to start a company as time goes on," says Aberman, 25. "As you get used to a salary, you start getting comfortable with a certain lifestyle, which becomes hard to leave for the uncertainly of being an entrepreneur."
"We just kind of did what we had to do to make rent every month," Aberman says. "And it's completely doable, too. There's the fear of not having any money, but in actuality, you can usually find a way to scrape up six or seven hundred bucks to make your rent payment."
The decision paid off, and a little over a year after founding the company, Aberman and Clerico have raised nearly $2 million for WePay from high-profile Internet investors such as Max Levchin, Eric Dunn and Ron Conway.
Some brands, like Virgin, Starbucks and Nike, are well ahead of the competition in their product categories in leveraging social media to gain brand awareness. But why is measuring audience interaction with a brand in the social sphere so important?
Because at PostRank we know that social networks are where people increasingly spend their time, and links to content that are shared, voted for, and otherwise interacted with can drive a massive amount of traffic back to the originating website, not to mention to stores. Not only do social networks drive traffic back, that traffic tends to be more targeted and loyal, something all brands aim for. Some of them understand that, but others have a long way to go.
Logik founders Sheng Yang and Andy Wilson.
We aren’t like many traditional companies. We don’t have set hours. We don’t have set dress codes. We don’t hold many meetings. We don’t care if you are in or out of the office, so long as your work gets done. We don’t care about our competition, because we can’t control what they are doing. We don’t work with just any customer, because some customers can negatively affect your company culture with theirs. We DO care about our employees and their well being, which is why we’ve created this culture.
via 37signals.com
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