I asked this person directly: do you have an iPhone? Nope. Do you use a Mac or a PC? PC. There you go. You don't get it. Until you use an iPhone, a Mac, drive a BMW or Audi, you don't even realize how great the experience can be or how much it can drive the success of a product.
When I was at Apple, I learned that they don't throw more people at hard problems. They hire the best.
And they don't measure products by what they do, but by how well they do them. You won't find a matrix where Apple compares their product to a competitor by feature. They measure products by the experience.
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