In other words, WordPress has many more publishers and far more site visitors, but people who visit Tumblr blogs view far more pages per person and twice as many pages in total.
At the same time, analytics provider Postrank concludes that WordPress and Blogger.com blogs get far more off-site social media engagement that Tumblr blogs do.
Pick your metric - what matters most? Probably pageviews.
Tumblr has now raised a total of $40 million, surpassing the $30 million WordPress parent company Automattic raised almost three years ago. Automattic is believed to bring in about $10 million per year in revenue, again according to TechCrunch last week. No revenue numbers have been estimated for Tumblr, but the company is presumably monetizing the growing number of blogs it's hosting for big media companies. That's similar to the business that Automattic is in, though much smaller.
Other competitors include SquareSpace, Acquia and SixApart. None are as easy to use as Tumblr is, however.
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