via xkcd.com
Size on the map represents volume of daily social activity based on data gathered over the spring and summer of 2010.
Social Media
10/06/2010
06/09/2010
Big Brands and Social Engagement – Who has it figured out?
Some brands, like Virgin, Starbucks and Nike, are well ahead of the competition in their product categories in leveraging social media to gain brand awareness. But why is measuring audience interaction with a brand in the social sphere so important?
Because at PostRank we know that social networks are where people increasingly spend their time, and links to content that are shared, voted for, and otherwise interacted with can drive a massive amount of traffic back to the originating website, not to mention to stores. Not only do social networks drive traffic back, that traffic tends to be more targeted and loyal, something all brands aim for. Some of them understand that, but others have a long way to go.
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