The second is that for consumer web apps today, design matters more than technology. Much has been written about how the cloud, accessible web frameworks, etc. have dramatically lowered the cost of getting a startup to market, and that’s certainly true, but it also means that since everyone is on EC2 and Ruby on Rails, technology is no longer what differentiates most consumer web apps. What does is design. UI/UX design. Social design. Business model design as well (Groupon and Gilt Groupe, the two tremendous e-commerce success of the past two years, are in Chicago and New York respectively). To be sure, technology is and always will be very important. I don’t want to go back to the startup where the MBA bosses around engineers.
via www.businessinsider.com
did someone say "usability", "design" and "engineers working as designers"?
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